Never forget the
swimming kit
again.
Flo lives in your family WhatsApp. Appointments, PE kits, permission slips, pickups — she remembers them all, so you don't have to.
7 days free · No credit card · Set up in under 15 minutes
Flo
online
The most common question
“Do I need a second phone?”
No. Flo just needs her own phone number — and that takes about five minutes from your existing phone.
eSIM, on your phone
Buy a virtual SIM online (we recommend Airalo). It runs alongside your normal SIM. No new device needed.
~£5 · 5 min
Or a spare SIM
Got an old phone in a drawer? Pop in a £5 pay-as-you-go SIM and you’re sorted.
£5–10 · 10 min
We walk you through it
When you sign up, we’ll show you exactly what to do — with screenshots and an option to skip and come back later.
Step-by-step
Why does Flo need her own number? WhatsApp requires one number per contact — so your family can add Flo as a separate person in your group chat.
Simple setup
Up and running
in 3 steps
Step 1
Meet
2 minsTell Flo about your family in a quick chat — names, ages, schedules. She remembers everything.
Step 2
Connect
5–10 minsGet Flo her own WhatsApp number. An eSIM works in 5 minutes — we walk you through every step.
Step 3
Chat
30 secsAdd Flo to your family WhatsApp group. From now on, just message her like anyone else.
And the more you chat, the smarter she gets.
Flo in action
A typical Tuesday
Three real ways Flo earns her keep. Just chat as you would with anyone else.
Family group
Flo, you, +3
No app to open. No calendar to fiddle with.
Family group
Flo, you, +3
Anyone in the group can ask. Flo knows.
Family group
Flo, you, +3
Proactive reminders — before the panic.
Every morning, sorted
Your day, delivered
before breakfast
Flo connects to your real family Google Calendar. Every morning she posts the day's plan to the group — school runs, appointments, the weather — before anyone has to ask.
- ✓Reads your actual Google Calendar — nothing to re-type
- ✓Adds events from a photo of a ticket or invite
- ✓Knows the weather where your family actually is
Family group
Flo, you, +3
Straight from your real calendar — before the morning rush.
Why Flo
Built for real
family life
No new app to learn
Flo lives in WhatsApp — exactly where your family already chats. Nothing new to download or remember.
She remembers everyone
Tell her once. Names, ages, schools, allergies, who hates broccoli. She uses it all so you don't have to repeat yourself.
Private by default
Your family's messages stay between you and Flo. We never sell your data, message your contacts, or share with third parties.
Built for parents
Not a business tool repurposed. Designed from day one around how families actually talk and what they actually need.
We're in beta
Become a founding family
Flo is young, and we're building her with a small group of real families. Join now and you shape what she becomes.
A direct line to us
Tell us what your family needs and we'll build it — founding families talk straight to the people making Flo, not a support bot.
Founder pricing, locked in
Join during the beta and keep your price for as long as you stay — whatever Flo costs later.
White-glove setup
We'll personally walk you through setup — the number, the group, the calendar — until Flo is part of the family.
Your family, your data
Private by design
Letting an AI into your family chat is a big deal. Here's exactly what we do — and don't do.
Your messages stay yours
Your family's WhatsApp messages are only used to help Flo help you. We never share them with anyone.
Never message your contacts
Flo only talks to your family group. We never reach out to other contacts on your phone.
Cancel anytime, take your data
No lock-in. Cancel and Flo goes quiet. Ask us and we delete everything we hold within 30 days.
Pricing
Less than your weekly coffee
One plan. Everything included. Cancel anytime.
7-day free trial — no credit card required
- ✓Unlimited family members
- ✓WhatsApp integration
- ✓Google Calendar sync & reminders
- ✓Family memory & context
- ✓24/7 availability
- ✓Priority support
Cancel anytime. No lock-in.